E-marketing & Webinars

Our job is to communicate with your marketplace in whichever way gets results. Telemarketing is still one of the most the most direct means of achieving this, but in many cases this is not enough.

Making contact via telephone in the first place can be a challenge in some situations; following up messages and maintaining contact thereafter is also important to reinforce points and develop interest. Cost can also be a consideration, and lower cost options need to be incorporated if they can add value to a campaign.

There are few ‘pure play’ telemarketing campaigns these days. Most Involve a degree of fulfilment, many use email as the logical fulfilment vehicle. Some involve web or teleconferencing as the next logical stage of developing an opportunity and educating busy prospects and partners.

At EUROPA we believe the logical solution is to provide our clients with the widest range of options for educating, nurturing and presenting to your customers, prospects and business partners so eMarketing, by various means, is a key part of our portfolio.

• Email fulfilment – integrating email with a telemarketing initiative reinforces your messages, speeds response and increases ROI of your campaigns.
  
  
• Permission-based e-Marketing – we can help you leverage the power of electronic media to reach your target audience, by delivering targeted marketing messages through email announcements, eNewsletters and special promotions, and improving your market knowledge through online marketing research. 
  
  
• Webinars – reach your target audience in an interactive session with a live webinar.  Web conferencing gives you an effective means for presenting new products, demonstrating applications and conducting polls or surveys.  EUROPA helps you develop your presentation materials, market the session, conduct the presentation, follow-up with attendees and measure the results.
  
  
• Event support – the marketing of high-tech events needs to be supported with a similarly high-tech event marketing and administration process, for it to have the credibility you clearly wish to promote. EUROPA can ease the burden of creating and managing such processes, providing you with a totally integrated solution for your event-based campaigns.