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EUROPA understands the dynamics of channel relationships and has substantial experience in providing the resources, coordination, and momentum needed to ensure that cooperative marketing between channel partners delivers to the expectations of all concerned. |
The complexity of co-marketing campaigns increases with the number of cooperating partners and solution components involved. This may be further increased when programmes involve multiple, often simultaneous, campaigns. The motivations for each partner may vary - even subtly - and sales processes are not always in synch with each other.
EUROPA provides ‘the glue’ that makes it all work. We ensure a smooth flow of information between parties; we manage the lead tracking and escalation process; and we ensure that full accountability is maintained at all times.
- - We can help locate, profile, recruit and activate new channel partners. Once they are on board, we will help you construct joint campaigns that deliver early success in these new relationships.
- - Our experienced campaign development team will work with you and your channel partners to plan and coordinate collaborative campaigns that deliver results quickly.
- - our experienced IT telemarketing team is skilled at working directly for you - or for your partners - promoting sophisticated IT solutions and gaining access to key decision makers.
- - EUROPA leverages advanced data management techniques to ensure reporting and tracking suit the requirements of all parties. A systematic approach to lead-to-conversion tracking and reporting ensures that you and your channel partners achieve the targeted ROI, and that everyone's money is spent wisely and accountably.
- - through ongoing custom-built programmes, involving education, fulfilment, telemarketing, e-marketing, webinars and seminar management, EUROPA helps to maintain a healthy flow of new business right through the channel
EUROPA takes the strain and ensures the gain.
Contact EUROPA for more Information |
