Introduction: Document Header: Client Contact Details: Main Objectives: Secondary Objectives: Main Proposition: Your Expectations: Action Plan and Campaign ‘Mix’ Detailed Solution Overview: Business Needs, Issues and Pain Areas addressed by this solution: Solution-Mapping: Your Target Market: Ideal Target Profile: Market Awareness: Competition: Fulfilment Materials: Telemarketing History: Factors Influencing Success and hence, Your Expectations: Your Script: Key Questions to Ask/ Information to Capture Considering a Pilot Phase? Proposed Grading Structure: Reporting and Lead Management: Further Assistance: