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 1. Introduction: 
 2. Document Header: 
 3. Client Contact Details: 
 4. Main Objectives: 
 5. Secondary Objectives: 
 6. Main Proposition: 
 7. Your Expectations: 
 8. Action Plan and Campaign ‘Mix’ 
 9. Detailed Solution Overview: 
 10. Business Needs, Issues and Pain Areas ad...  
 11. Solution-Mapping: 
 12. Your Target Market: 
 13. Ideal Target Profile: 
 14. Market Awareness: 
 15. Competition: 
 16. Fulfilment Materials: 
 17. Telemarketing History: 
 18. Factors Influencing Success and hence, Y...  
 19. Your Script: 
 20. Key Questions to Ask/ Information to Cap...  
 21. Considering a Pilot Phase? 
 22. Proposed Grading Structure: 
 23. Reporting and Lead Management: 
 24. Further Assistance: 
5. Secondary Objectives:
Examples:
  • Assess market awareness/competitive activity/level of demand
  • Clean and profile database for longer term nurturing and relationship building
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