If this is a campaign where multiple solutions – or product options - may apply, dependent upon what we uncover during the contact stages, then we need to ‘map’ your propositions against each potential scenario. It is most important that we include all such options in the ‘Script’ section, to help guide the researcher through any telephone conversation.

Multi-message campaigns such as this are common place to EUROPA, so taking care to discuss them in details and you will achieve a much more effective outcome.